No Button
What is a button? A button can be understood as a device that unleashes a physical action. A button to change a TV channel, a shirt button, a button to switch on the lights…
The No Button is a simple and archetype red button that doesn’t
trigger any predictable action. We find it wherever we wouldn’t expect it to be. It’s there to tickle our expectant curiosity. It watches us and tests our perseverance.
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